The advertising measures for the Bike Marathon Graz start every year with a basic key visual that is used for all advertising products. Here you can find a selection of the best works of the last years. Around 2010, the key figure, the »Schöckl Monster«, was designed for the logo of the Bikeclub Stattegg. Later we used it for the logo of the festival and even various hand-drawn versions emerged in form of illustrations or 3D renderings for the daily advertising workflow.
→ Client: bikemanagement GmbH
→ Disciplines: Illustration, Print Design