Since 2012 the dog food manufacturer nutricanis extend their product variety to a comprehensive range. Its time to show the visual implementations from the last years, for whom Alex Grimm has been responsible for. The high quality dog nutrition products are provided exclusively online for now. After launching dry food products the palette expanded with wet food and hypoallergenic wet food products. To emphasize the profound quality nutrition and to maintain the trademark on the dog food market, we developed a visual identity which stands for reliability, healthy ingredients and customer services.